When my PR agency recently handled a coronavirus crisis on behalf of one of our school clients, we took around 50 calls from journalists on the first day alone. Thankfully, because we’d already prepared for this scenario as a possibility, ...
More »Forum aims to find ways to improve the status of teachers
It could be argued that the common impression of teachers and their profession is not as positive as it should be. Factors like the public’s perception of time spent on holidays, and media reporting of industrial action, pay disputes, stress ...
More »Being media-minded: why the education sector needs good PR
Trust in educational institutions is in deficit. From the boardroom mismanagement of private and independent schools to the revelations of the Institutional Responses to Child Sexual Abuse, parents of students and the surrounding community have become wary about the staff ...
More »It’s crunch time for teachers and data: expert
Referencing neither sit-ups, nor cornflakes, Kristin Fontichiaro advised a group of Victorian librarians to teach students to get crunchy. She was, of course, alluding to data. In Melbourne for a School Library Association of Victoria conference, Fontichiaro, a clinical assistant professor at the University of ...
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