Over the last two years, school leaders in Australia have led their institutions through the most significant health pandemic of the modern age. As the new year begins, many have just entered their third year of uncertainty, which has some ...
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Managing the media: 5 lessons from tackling a real-life coronavirus crisis
When my PR agency recently handled a coronavirus crisis on behalf of one of our school clients, we took around 50 calls from journalists on the first day alone. Thankfully, because we’d already prepared for this scenario as a possibility, ...
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