Social Media Leaders gather in Sydney this May

Social media has become the Generations Z’s primary means of interaction with the world. With 89% of 18-29 year olds checking their social media daily, its influence is more prominent than ever. This love for social is being applied to their post-secondary lives, informing school selection, course choice and shaping their involvement in the higher education experience. For professional communicators working within post-secondary, attention to this shift is critical.